Our entire team - from our receptionist to our name partners - is focused on developing, building, and protecting your brand.

Your brand is your company's most valuable asset. It encompasses the knowledge, art, science, and reputation of your business.

Your brand isn't limited to your trademark or tagline. It's the total experience that your customer has with your product or service. "The brand is every touchpoint and every thought the customer has about the brand."* It's every message your customers receive about your company.

We've worked with companies like yours for decades. We know the best practices and legal strategies for protecting brands and reducing risk. In fact, we invented many of them.

Our promise: to defend your brand.

From:

• advertising to cybersquatting
• trademarks to trade secrets
• content to copyright
• licensing to anti-piracy
• trade dress to taglines
• e-commerce to URLs
• packaging to domain names

The Pattishall McAuliffe team will help you protect and grow your brand, in the United States and around the world.

We defend the most valuable brands in the world. We can protect yours.

Give us a call.

Pattishall, McAuliffe specializes in trademark, copyright, unfair competition, design patent and advertising law. For 125 years, we have remained dedicated to our core practice areas, which have grown to include litigation; alternative dispute resolution; registering, protecting and defending trademarks and copyrights; maintaining global trademark and copyright portfolios; advertising issues; Internet law; publicity rights; design patent rights; and intellectual property due diligence audits and reviews.

*Tim Calkins, Kellogg On Branding (Wiley 2006).