
Use, Liability, and the Structure of Trademark Law
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Trademark law is in trouble. Six years ago, Professor Lemley
diagnosed the "death of common sense" in the courts' interpretations of
the modern Lanham Act. Unfortunately, his assessment has proven only
too true. Instead of a unified and well-integrated body of doctrine
sensibly covering all aspects of commerce, the courts have over the past
several years created a specialized "law of the horse" that applies to
prevalent fact patterns arising in the Internet context. This species of
mutant trademark law has "loosed trademark law from its traditional
economic moorings" and drastically, unjustifiably extended its reach.

