Firm Seminar on "Brand Power Through Strategic IP Management"

In September 23, 2011, the Firm hosted a seminar for corporate counsel at Northwestern University's Kellogg School of Management in Chicago. In keeping with the venue, the program presented marketing viewpoints on creating and managing high-value, sustainable brands. It also included ways in which a company's lawyers and its marketing people could better communicate with each other on brands and branding, given the differences in how their respective professional disciplines tend to consider the subject. The program also included legal perspectives from the United States, Canada and Europe on the benefits and potential pitfalls of using multiple forms of IP protection to foster long-term trade identity. As a day-long seminar cannot be condensed into a short newsletter article, this will only touch upon some highlights.