Alexis E. Payne
Alexis counsels clients on a wide range of promotional, advertising, claim substantiation and other marketing activities. Her key areas of practice include Advertising and Promotions, Media, Internet and E-Commerce, Copyright, Trademarks, Brand Development and Protection, and Litigation.
Given the rapidly changing legal requirements, competitive concerns and enforcement priorities in marketing activities that evolve with the same speed as the new technologies deployed, Alexis keeps abreast of and counsels clients on such issues. Alexis' expertise embraces all levels of complex advertising and marketing campaigns, from a basic sweepstakes, to a co-branded multilevel marketing campaign that encompasses potentially conflicting regulatory, licensing, intellectual property, publicity and privacy issues in a number of jurisdictions. In addition, Alexis has extensive experience in assisting in the structuring and review of user-generated online contests, incentive/loyalty programs, and gift card promotions.
In addition, Alexis has represented various clients, including retailers, publishers, radio and television production companies, and major record labels, in cases involving myriad legal issues, including copyright, trademark, false advertising, breach of contract, defamation, privacy and tort claims. With significant experience in state and federal court, Alexis knows the judges, how the judicial system works, and applies this knowledge to litigate cases expeditiously.
Industry
Expertise
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Automobiles & Components
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Hotels, Restaurants & Leisure
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Media
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Retailing
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Food & Drug Retailing
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Food Beverage & Tobacco
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Energy
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Insurance
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Health Care Equipment & Services
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Commercial Services & Supplies
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Software & Services
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Telecommunication Services
Representative
Matters
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U.S. Cellular v. T-Mobile USA, Inc. (N.D. Ill. 2006, 2007) (on behalf of plaintiff)
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Pusateri v. Avalon Publishing Group, Inc. (Cook Co., Ill., 2006) (on behalf of defendant)
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Illinois counsel for major record companies in the Northern, Central, and Southern District Courts of Illinois in over 175 copyright infringement music downloading cases (N.D. Ill., S.D. Ill., C.D. Ill., 2005-2006)
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Rosier v. County of DuPage, et al. (DuPage Co., Ill., 2006) (on behalf of television production company and national broadcasting company defendants)
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Rudnicki v. WPNA 1490 AM, et al. (N.D. Ill., 2004) (on behalf of radio station and owner defendants)
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NEC-Mitsubishi Electronics Display of America v. ViewSonic (N.D. Ill. 2003) (on behalf of plaintiff)
Professional
Activities
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Chicago Bar Association
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Member
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American Bar Association, Media Law Group
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Member
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Promotion Marketing Association
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Member
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Chicago Interactive Marketing Association
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Member
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Lawyers for the Creative Arts
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Member
Recent Publications
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Co-authored Real World Implications of Virtual Trademark Infringement, Pattishall Newsletter (Winter 2007)
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Co-authored Protection for Minors or Minor Protection? An Update on Utah and Michigan's New Child Protection Registries, an article published in the Promotion Marketing Association (PMA) 2005 Law and Forms Guidebook