
Education
Northwestern Pritzker School of Law (J.D. 2017)San Diego State University (B.A., magna cum laude 2011)
Bar Admissions
Illinois
California
Novaira T. Paul
Novaira Paul is an associate at Pattishall McAuliffe where she practices trademark counseling, prosecution, enforcement, and litigation. Novaira manages international trademark portfolios for startups and growing companies. She counsels clients on selection, registration, and enforcement of trademarks. She has litigation experience involving trademark and trade dress infringement, patent infringement, unfair competition, and false advertising in federal courts and in front of the Trademark Trial and Appeal Board. Novaira has also successfully represented Fortune 500 retail, healthcare, and tech companies in federal litigation involving their trademarks and patents.
Novaira received her J.D. from Northwestern Pritzker School of Law, where she served as the Deputy Managing Editor of the Journal of Criminal Law and Criminology and the Secretary for the Student Bar Association. During law school, Novaira interned at a leading consulting firm in their legal department.
Novaira graduated magna cum laude from San Diego State University, where she received her Bachelor’s in International Business with an emphasis in marketing and a minor in advertising. She also graduated from the University of San Diego’s Paralegal Program with the highest honors. Prior to law school, Novaira started her own photography business and worked as a litigation paralegal. Novaira is fluent in four languages and proficient in two. In her free time, Novaira travels and co-hosts a podcast on social issues in the South Asian Diaspora.
- Commercial Services & Supplies
- Consumer Durables & Apparel
- Food, Beverage & Tobacco
- Household & Personal Products
- Media
- Retailing
- Telecommunications Services
- Trademark
- 2025 Illinois Super Lawyers : An Illinois "Rising Star"
- 2024 Intellectual Property Law Association of Chicago : 2024 Volunteer of the Year
- 2024 Illinois Super Lawyers : An Illinois "Rising Star"
- Ferrara Candy Co. v. Higharchy LLC et al., Case No. 1:21-cv-05757 (N.D. of Illinois) (Trademark Infringement, Trade Dress Infringement, Unfair Competition, and Unjust Enrichment)
- Armo Biosciences, Inc. v. Adam Grunwerg, Case No. D2021-3868 (WIPO 2022) (Domain Name)
- BP America Inc. and BP Products North America Inc. v. Diwan Petrol Inc., Civil Action No. 2:21-cv-02437-HB, E.D. Penn. 2021) (Judge Bartle III) (Trademark Infringement, Unfair Competition, Trademark Dilution)
- Jemie B.V. v. Homebiotic, Inc., Opposition No. 91266493 (TTAB 2021) (Trademark)
- Intellectual Property Law Association of Chicago, Diversity, Equity, and Inclusion Committee : Co-Chair
- South Asian Bar Association : Member
- American Bar Association : Member
- Chicago Women in Intellectual Property : Member
- Intellectual Property Law Association of Chicago : Member
- NAVIGATING THE DIGITAL LANDSCAPE: New FTC Guidelines for Compliant Online Marketing and Advertising, Pattishall Insights (Summer 2024)
- And Just Like That, A Product Placement Disaster, Pattishall Insights (January 2022)
- Panelist, “Pathways to Success: IP Innovations,” South Asian Bar Association (August 2023)
“Product Placement Pitfalls and Best Practices,” Coalition of Women’s Initiatives in Law lunch speaker series (April 2022)
- Supreme Court of California
- Supreme Court of Illinois
- U.S. District Court for the Central District of California
- U.S. District Court for the Southern District of California
- U.S. District Court for the Northern District of Illinois