Privacy and Data Security
Use and protection of consumer data, data breach responses, privacy policies, security audits, and other issues arising out of the evolving laws on protection of personal information are critical in today’s business and legal landscape. But what exactly is “privacy law”? It certainly extends well beyond data security, and in our practice, we address the myriad issues that comprise privacy law, including internal privacy systems and controls, data breach responses, “privacy by design,” regulatory compliance, communicating privacy policies and practices to customers, working with vendors, privacy training, and various other issues. And with both federal and state privacy laws constantly changing, we work to stay up-to-date with the evolving laws and how they may impact our clients.
As an example of our practice, we advised a client interested in purchasing another company. The client had concerns over the target company’s compliance with privacy laws. We conducted a privacy due diligence review of the target company, in which we identified potential privacy issues and concerns, and analyzed the potential privacy risks and liability in the target company’s business.
Our privacy practice includes the following work:
- Privacy audits and compliance reviews
- Transactional privacy due diligence
- Drafting company privacy policies
- Data Security
- Data breaches
- Contractual issues relating to privacy
- Privacy counseling
- Direct marketing
- Behavioral Marketing
- Geolocation privacy