Jonathan S. Jennings
To Jonathan Jennings, IP law is an intricate puzzle. A solution always exists, but you have to find it. To find it, you have to know where to look.
Whether he's representing clients, drafting legislation, teaching, writing or speaking at conferences, he's reflecting on the impact of intellectual property law on business and society. His ability to think through complex problems efficiently has earned him a reputation for finding solutions.
Jennings has managed matters involving a broad spectrum of IP law: trademarks, trade secrets, and copyright; anti-counterfeiting and gray market goods; and domain names, brand development and advertising.
Jennings has counseled clients from the food and beverage, energy, real estate, health care, telecommunications, and pharmaceutical industries through the maze of IP law, legislation and regulation.
"I see myself primarily as a problem-solver and litigator. I also counsel large and small businesses--as well as prominent individuals--on complicated transactions like web site co-branding and confidentiality agreements or trademark and right of publicity licensing matters," Jennings explains. He manages trademark registration portfolios in the U.S. and worldwide (including through the Madrid Protocol) and provides brand clearance opinions.
In one of his more notable cases, Jennings filed a summary judgment motion on behalf of AT&T prior to commencing a potentially lengthy trademark trial. The resulting order not only permanently stopped an ISP from infringing the client's mark, but also resulted in an award of attorneys' fees and costs.
He's brought over 50 successful gray market and anti-counterfeiting civil actions, involving soft drinks, pharmaceuticals and various foods. He organized and participated with law enforcement in successful raids on the manufacturers of counterfeit products.
Never afraid to enter the labyrinth, Jennings uses persuasion and leadership to forge new paths and advance intellectual property law through legislative and regulatory change. On behalf of the ABA IP Law Section, he organized and participated in a meeting with USPTO officials and representatives of INTA, AIPLA and IPO on the TTAB's proposed changes to its rules of practice. Also, on behalf of the Section, he helped to prepare testimony before Congress on proposals to amend the Federal Trademark Dilution Act of 1995, met with representatives of IPO, INTA and AIPLA on proposed legislation to change the statute, and organized responses to questions from Congress on what became the Trademark Dilution Revision Act of 2006.
On behalf of the Chicago Bar Association, he was the primary drafter of the Illinois Right of Publicity Statute and testified in support of this legislation before the Illinois Senate. As a direct result of his efforts, Illinois enacted a well-balanced statute that protects individuals and businesses alike.
Jennings is now working through the International Trademark Association, as the Chair of the North American Subcommittee of the Parallel Imports Committee, to improve the Customs regulations on gray market goods. "The current Lever Rule regulations do not adequately protect brand owners," he says. He represented INTA at meetings on this issue in Washington with officials from U.S. Customs and Border Protection and the U.S. Treasury Department. INTA recently appointed him to its North America Council, and will serve as the Chair of the Parallel Imports Committee beginning in 2010.
Recognizing his ability to unravel convoluted IP issues, Illinois attorneys named Jennings one of the state's "Leading Lawyers," as well as an Illinois "Super Lawyer" in intellectual property law. He also was selected for "Who's Who in American Law" and the "Guide to the World's Leading Trade Mark Law Practitioners" (7th Edition). In addition, he was nominated by his peers to be a Fellow of the American Bar Foundation, an honor limited to one-third of one percent of the lawyers in America.
He was elected to a four-year term on the Council of the ABA Section of Intellectual Property Law, after serving as Chair of the Section's Trademark Division. In 2006, the Section recognized him for his work with an award noting his "extraordinary contributions and commitment" to the organization. In August 2008, he also received a recognition certificate for his "exemplary contribution to the charter year of the new publications program of the American Bar Association Section of Intellectual Property Law" from the Section Chair.
He frequently explains IP law for the courts and the press. Most notably, the Court of Appeals for the 4th Circuit cited him as an authority on cybersquatting issues in Harrod's Limited v. Fifty-Four Internet Names. Leading publications quoting him include: THE NATIONAL LAW JOURNAL on the subject of trademark counterfeiting in its July 3, 2006, article, "Countering Counterfeits;" BNA'S MEDIA LAW REPORTER in its November 7, 2006, article, "Virtual Superstars After Death," on right of publicity law; the CHICAGO TRIBUNE on the subject of right of publicity legislation in its May 28, 2008, article "Suit Aims to get at soul of photo rights;" and, most recently, INC. magazine on the subject of trademark clearance in its December 1, 2009, article "How to Protect Your Trade Secrets."
Jennings is an Adjunct Professor at The John Marshall Law School and a member of the Advisory Board for the DePaul University College of Law's Center for Intellectual Property Law & Information Technology. He has presented and published on a wide variety of topics in the field of intellectual property law.
"What I enjoy about IP law is that new areas spring up overnight. Puzzling out efficient solutions to emerging problems is what makes law practice exciting." And given his experience, it's no mystery why he has succeeded.
Industry
Expertise
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Food & Drug Retailing
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Food & Beverage
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Household & Personal Products
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Energy
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Health Care Equipment & Services
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Commercial Services & Supplies
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Telecommunication Services
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Pharmaceuticals & Biotechnology
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Real Estate

Honors & Awards
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2010
Super Lawyers, Corporate Counsel Edition
:
An Illinois "Super Lawyer" in Intellectual Property Litigation
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2009
Martindale-Hubbell Bar Register
:
AV® Rated Preeminent Lawyer
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2009
Chicago Lawyer Magazine
:
Selected as a "Top Intellectual Property Lawyer in Illinois" by Leading Lawyers Network
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2009
American Bar Foundation
:
Nominated by his peers to be a Fellow, an honor limited to one-third of one percent of the lawyers in America
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2009
Leading Lawyers Network Magazine
:
A "Leading Lawyer" in Intellectual Property
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2009
Law & Politics
:
An Illinois "Super Lawyer" in Intellectual Property Law
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2009
Who's Who in American Law
:
Recognized as one of the nation's most successful legal professionals (since 2007)
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2008
ABA Section of Intellectual Property Law
:
Received a recognition certificate for his "exemplary contribution to the charter year of the new publications program of the American Bar Association Section of Intellectual Property Law" from the Section Chair
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2008
Managing Intellectual Property
:
A "World's Leading Trade Mark Practitioner"
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2007
Law & Politics
:
An Illinois "Super Lawyer" in Intellectual Property Law
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2007
Leading Lawyers Network Magazine
:
Named a "Leading Lawyer" in Intellectual Property Law
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2006
ABA Section of Intellectual Property Law
:
Recognized for extraordinary contributions and commitment
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2005
Law Bulletin Publishing Company
:
Selected as a "Leading Lawyer" in Intellectual Property Law
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2004
Law Bulletin Publishing Company
:
Selected as a "Leading Lawyer" in Intellectual Property Law

Trials, Appeals & Litigation
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PepsiCo, Inc. v. Hatzlacha Supermarket, Inc., Case No. 1:2009cv03034 (E.D.N.Y. 2009, Judge Weinstein)
(Trademark Infringement)
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BP p.l.c. v. Capan, Opposition No. 91191121, (TTAB 2009) (Opposition sustained)
(Trademark)
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PepsiCo, Inc. v. Grande Produce Ltd. Co., Case No. 7:2008cv00262 (S.D. Tex. 2009, Judge Hinojosa)
(Trademark Infringement)
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Eli Lilly & Co. v. Nikiforov, Case No. D2009-1024 (WIPO 2009)
(Internet, E-Commerce and Computer Technology)
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PepsiCo, Inc. v. Marroko USA LLC, Case No. 3:2009cv00338 (N.D. Tex. 2009, Judge Boyle) (Gray Market Enforcement)
(Trademark Infringement)
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PepsiCo, Inc. v. The Coca-Cola Company, Opposition No. 91175219 (TTAB 2009)
(Trademark)
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PepsiCo, Inc. v. Shalabi, Case No. 2:2009cv03989 (C.D. Cal. 2009, Judge Lew)
(Trademark Infringement)
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PepsiCo, Inc. v. JT Saniya, Inc., Case No. 2:2009cv00751 (C.D. Cal. 2009, Judge Pregerson)
(Trademark Infringement)
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PepsiCo, Inc. v. El Norteno's Distributor Corp., Case No. 1:2008cv23502 (S.D. Fla. 2009, Judge Martinez)
(Trademark Infringement)
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BP p.l.c. v. Meridian Transportation Resources, LLC, Opposition No. 91187159 (TTAB 2009) (Opposition sustained)
(Trademark)
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Pepsico, Inc. et al v. Irie Motivations, Inc. et al, Case No. 2:2008cv02242 (C.D. Cal. 2008, Judge Lew) (Pepsico awarded $168,000 in damages plus attorneys' fees)
(Trademark Infringement)
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PepsiCo, Inc. v. Star Importers & Wholesalers, Inc., Case No. 1:2008cv01733 (N.D. Ga. 2008, Judge Martin)
(Trademark Infringement)
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Praxair, Inc. and Praxair Technology v. Milner-Fenwick Inc., Opposition No. 91177015 (TTAB 2008)
(Trademark)
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PepsiCo, Inc. v. Los Potros Distribution Center, LLC, 2008 WL 2225752 (D. Ariz. 2008, Judge Campbell) (PepsiCo awarded $95,000 in damages and attorneys' fees)
(Trademark Infringement)
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PepsiCo, Inc. v. Señor Express LLC, Case No. 5:2008cv04004 (N.D. Iowa 2008, Judge Bennet) (Gray Market Enforcement)
(Trademark Infringement)
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PepsiCo, Inc. v. Gotera, Inc., Case No. 4:2007cv03436 (S.D. Tex. 2008, Judge Gilmore)
(Trademark Infringement)
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Western Golf Association v. Chi-Young Cho & Wha-Seok Yang, Opposition No. 40-2008-1387 (Korean Intellectual Property Office 2008)
(Trademark)
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PepsiCo, Inc. v. Chatik Enterprises, Inc., Case No. 2:2007cv04353 (C.D. Cal. 2007, Judge Schiavelli)
(Trademark Infringement)
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Atlantic Richfield Company v. ATCO Ltd., Opposition No. 91168706 (TTAB 2007)
(Trademark)
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PepsiCo, Inc. v. J.K. Distributors, Inc., 2007 WL 2852647 (C.D. Cal. 2007, Judge Cooper) (Gray Market Enforcement)
(Trademark Infringement)
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PepsiCo, Inc. v. #1 Wholesale, LLC, Lime Lite Fashions Inc. and Sahni Enterprises Inc., 84 U.S.P.Q.2d 1040 (N.D. Ga. 2007, Judge Batten) (PepsiCo awarded temporary restraining order, injunction, recall and damages)
(Trademark Infringement)
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Energy Intelligence Group, Inc. v. BP America, Inc., Case No. 1:2005cv08314 (S.D.N.Y. 2007, Judge Cedarbaum)
(Copyright Infringement)
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Atlantic Richfield Company et al. v. G&G Oil & Gas Corp., Case No. 3:2005cv01067 (M.D. Tenn. 2006, Judge Campbell)
(Trademark, Trade Dress Infringement)
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Pepsico, Inc. v. Productos Nicaraguenses Corp., 2006 WL 3940591 (S.D. Fla. 2006, Judge Gold) (Gray Market)
(Trademark Infringement)
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PepsiCo, Inc. v. C. Tocco Wholesale Produce, Inc., Case No. 2:2006cv10390 (E.D. Mich. 2006, Judge Hood)
(Counterfeiting)
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BP America, Inc. v. Patel, Case No. 1:2006cv00606 (S.D. Ind. 2006, Judge McKinney)
(Trademark Infringement, Trade Dress Infringement)
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The Concentrate Manufacturing Company of Ireland v. ESPI Trading Inc., Opposition No. 91165916 (TTAB 2006)
(Trademark)
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PepsiCo, Inc. v. St. Pierre, Case No. 2:2006cv10391 (E.D. Mich. 2006, Judge Rosen) (PepsiCo awarded injunction and damages)
(Counterfeiting)
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ChevronTexaco Corp. v. Castrol Ltd., Opposition No. 91156899 (TTAB 2006)
(Trademark)
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PepsiCo, Inc. v. Beverages & More, Inc., Case No. 2:2005cv07676 (C.D. Cal. 2006, Judge Otero)
(Trademark Infringement)
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PepsiCo, Inc. v. Laish Israeli Food Products, Inc., Case No. 1:2004cv04504 (E.D.N.Y. 2006, Judge Gershon) (Gray Market Enforcement)
(Trademark Infringement)
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BP Products N.A., Inc. v. Sandhu Petroleum, Inc., Case No. 1:2005cv00586 (N.D. Ill. 2005, Judge Gettleman)
(Trademark Infringement)
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PepsiCo, Inc. v. Diaz Wholesale & Manufacturing Co., Inc., Case No. 1:2005cv01043 (N.D. Ga. 2005, Judge Duffey) (Gray Market Enforcement)
(Trademark Infringement)
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PepsiCo, Inc. v. Mexico Wholesale, Case No. 4:2005cv40101 (E.D. Mich. 2005, Judge Gadola) (Gray Market Enforcement)
(Trademark Infringement)
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PepsiCo, Inc. v. AC Foods Wholesale, Case No. 3:2005cv01314 (N.D. Cal. 2005, Judge James) (Gray Market Enforcement)
(Trademark Infringement)
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PepsiCo, Inc. v. El Jarocho, Inc., Case No. 1:2004cv01708 (S.D. Ind. 2005, Judge Young)
(Trademark Infringement)
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Bayer Healthcare LLC v. Nagrom, Inc., 2004 U.S. Dist. Lexis 19454, 72 U.S.P.Q.2d 1751 (D. Kan. 2004, Judge Vratil)
(Trademark Infringement)
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PepsiCo, Inc. v. Trueque Trading Corp., Inc., Case No. 5:2000cv00026 (S.D. Tex. 2004, Judge Ellison)
(Trademark Infringement)
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Petro-Canada v. Castrol Ltd. and Castrol Heavy Duty Lubricants, Inc., Case No. 1:2003cv02884 (S.D.N.Y. 2003, Judge Stein)
(Trademark Infringement)
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PepsiCo, Inc. v. First Indo-American Corp., Case No. 2:2003cv04605 (C.D. Cal. 2003, Judge Otero) (Gray Market Enforcement)
(Trademark Infringement)
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Bayer Corp. v. Custom School Frames, LLC, 259 F.Supp.2d 503 (E.D. La. 2003, Judge McNamara)
(Trademark Infringement)
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PepsiCo, Inc. v. California Security Cans, 238 F.Supp.2d 1172 (C.D. Cal. 2002, Judge Manella) (PepsiCo awarded permanent injunction and $250,000 in liquidated damages)
(Trademark Infringement, Trade Dress Infringement)
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Griveas v. Amoco Oil Company, et al, Case No. 0:2002cv61072 (S.D. Fla. 2002)
(Trademark Infringement)
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PepsiCo, Inc. v. Plank, 2002 U.S. Dist. Lexis 14378 (C.D. Cal. 2002, Judge Manella) (PepsiCo awarded temporary restraining order, injunction and $40,000 in damages)
(Counterfeiting, Trademark Infringement, Trade Dress Infringement)
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AT&T Corp. v. Caimmi, Case No. D2001-0541 (WIPO 2001)
(Internet, E-Commerce and Computer Technology)
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AT&T Corp. v. Woppies, Case No. D2000-1724 (WIPO 2001)
(Internet, E-Commerce and Computer Technology)
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AT&T Corp. v. Ondonk Partners, Case No. D2000-1723 (WIPO 2001)
(Internet, E-Commerce and Computer Technology)
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Spacenet, Inc. v. Spacenet, Inc., Case No. 6:2001cv00259 (M.D. Fla. 2001, Judge Conway)
(Trademark)
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The Walt Disney Company v. Road Scholar, Inc., Opposition No. 91094557 (TTAB 2000)
(Trademark)
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Lucent Technologies Inc. v. Johnson, 56 U.S.P.Q.2d 1637 (C.D. Cal. 2000, Judge King) (settled by agreement during preliminary injunction and motion to dismiss hearing)
(Trademark Infringement)
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PepsiCo, Inc. v. Pacific Produce, Ltd., 2000 U.S. Dist. Lexis 12085 (D. Nev. 2000, Judge Pro)
(Unfair Competition)
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PepsiCo, Inc. v. Ortiz Mexi-Products, Inc., 2000 U.S. Dist. Lexis 1657 (N.D. Ill. 2000, Judges Keys and Manning) (PepsiCo awarded $37,000 in attorneys' fees)
(Trademark Infringement)
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PepsiCo, Inc. v. Longmont Packing, Inc., 1999 U.S. Dist. Lexis 12811 (D. Colo. 1999, Judge Daniel)
(Trademark Infringement)
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PepsiCo, Inc. v. Triunfo-Mex, Inc.,, 189 F.R.D. 431 (C.D. Cal. 1999, Judge Paez) (PepsiCo awarded $60,000 in damages and attorneys' fees)
(Trademark Infringement)
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PepsiCo, Inc. v. Reyes, 70 F.Supp.2d 1057 (C.D. Cal. 1999, Judge Taylor)
(Trademark Infringement)
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Walker v. Taylorville Correctional Center, 129 F.3d 410 (7th Cir. 1997, Judge Wood)
(Civil Rights Pro Bono Case)
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AT&T v. Synet, 45 U.S.P.Q.2d 1656 (N.D. Ill. 1997, Judge Coar)
(Trademark Infringement)
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Grupo Gamesa S.A. De C.V. v. Dulceria El Molino Inc., 39 U.S.P.Q.2d 1531 (C.D. Cal. 1996, Judge Rafeedie)
(Trademark Infringement)
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Monarch Marking Systems Inc. v. Elan Systems Inc., 39 U.S.P.Q.2d 1032 (TTAB 1996, Rice, Seeherman and Hanak)
(Trademark)
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Bennett, Bradley J. v. Flash 1 Hour Foto, Case No. 1:1994cv01322 (N.D. Ill. 1995, Judge Bucklo)
(Copyright Infringement)
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The Walt Disney Co. v. Santos, Opposition No. 91085783 (TTAB 1993)
(Trademark)
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Lester B. Knight Cast Metals v. Planson, Case No. 1:1994cv01322 (N.D. Ill. 1992, Judge Holderman)
(Trade Secret)

Professional
Activities
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American Bar Association, Section of Intellectual Property Law
:
Leadership Council (2006-Present), Books Editorial Board (2007-2009) and 2009 Chicago Annual Meeting Planning Committee; ABA Advisory Panel Member (2008-Present)
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International Trademark Association
:
Chair, Parallel Imports Committee (2010-2011); Executive Council, Policy Development & Advocacy Group (2010-2011); Chair, North American Subcommittee, Parallel Imports Committee (2008-2009); North America Council (2008-2009)
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Chicago Bar Association
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Co-Chair, YLS Intellectual Property Law Committee (1995-1996); YLS Legislative Coordinator and member of Legislative Executive Committee (1996-1999); Strategic Planning Committee (2005-2006)
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Intellectual Property Organization
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Member
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American Intellectual Property Law Association
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Member
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American Bar Foundation
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Fellow

Publications
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Section Organizes Meeting on Proposed TTAB Rules, ABA Section of Intellectual Property Law's Chair's Bulletin (September, 2006).
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Domain Names and Trademarks On the Internet, a chapter of the ABA's book entitled The Intellectual Property Handbook: A Practical Guide for Franchise, Business and IP Counsel (October, 2005).
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Right of Publicity Emerges from the Shadow of Copyright Law, Pattishall Newsletter (Summer 2005).
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The Right of Publicity and The Internet, Advertisting Compliance Service (May 3, 2004).
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The Right of Publicity and Cyberspace, IP Litigator (November/December 2003).
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Significant Trademark/Domain Name Issues in Cyberspace, Practising Law Institute's Understanding Basic Trademark Law Course Handbook; cited favorably by The Court of Appeals for the Fourth Circuit in Harrod's Limited v. Fifty-Four Internet Names, 314 F. 3d 214 (4th Cir. 2002).
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Recent Trends in Battling Cybersquatting, E-Commerce Law, Vol. 1, Number 3, Page 1 (March 2001).
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Trademark Infringement Primer, PLI's Understanding Basic Trademark Law Course Handbook (2000).
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Two New Weapons in Fighting Cyberquatting, Pattishall Newsletter (Summer 2000).
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The Developing Right of Publicity, Performink Newspaper 2 (June 5, 1998) (co-author).
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A Short Guide to Identifying Intellectual Property Interests, Illinois Bar Journal (March, 1996) (co-author)
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Copyright Pitfalls for Law Firms, CBA Record 42 (June/July, 1996).

Presentations
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"Helping Companies in a Down Economy: Strategic Planning for Identifying and Valuing Your IP," Moderator, ABA Annual Meeting, Chicago, IL (July 2009)
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"Trademark Issues related to the 2007 PMPA Amendment," Petroleum Marketing Attorneys' Meeting, Washington, D.C. (March 2009)
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"Trademark Basics." Intellectual Property Basics For Non-IP Attorneys Seminar, Chicago Bar Association, Chicago, IL (October, 2008)
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"Careers In Intellectual Property Law" before the ABA's Judicial Intern Opportunity Program, which provides minority and/or financially disadvantaged law students a chance to work with Judges (June, 2008).
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"New TTAB Rules of Practice: Greater Efficiency Or Greater Burden?" at the Chicago Bar Association (November, 2007).
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"Trademark law For Non-IP Attorneys" at the Chicago Bar Association (October, 2007).
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"Current Issues in Trademark Law" before Chicago-Kent College of Law's Intellectual Property Law Society (April, 2007).
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"The Trademark Dilution Revision Act of 2006: Its Impact On Your Company, Clients Or Practice," at the 51st Annual Intellectual Property Law Conference On Hot Topics and Developments In Patent, Trademark, Copyright and Trade Secrets Law at The John Marshall Law School in Chicago (February, 2007).
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"Overview of the Trademark Dilution Revision Act of 2006," at The Intellectual Property Organization's PTO Day Conference in Washington, D.C. (December, 2006).
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"Surviving the Minefield of Dead Celebrities," plenary session on Right of Publicity Law at the AIPLA Annual Meeting in Washington, D.C. (October, 2006).
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"Gray Market Goods Trademark Law In The United States," at the 73rd Pharmaceutical Trade Marks Group Meeting in Boston, Massachusetts (October, 2006).
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"Catching a Moving Train: Current Disputes Over Trademark Use on Websites, Domain Names, Keyword Advertising, and Pop-up Ads," as moderator at the IPO Annual Meeting in Chicago (September, 2006).
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"Domain Names, Trademarks and Data Privacy and Security on the Internet" at the ABA Forum on Franchising's Annual Meeting in Orlando, Florida (October, 2005).
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"What Should IP Laws Protect Going Forward? A Debate on Perspectives of What Can be Owned as IP and What Should Remain in the Public Domain or Be Free to Use," as co-moderator and coordinator at the ABA Annual Meeting in Chicago (August, 2005).
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"Right of Publicity and Cyberspace," before the Entertainment Law Committee of The John Marshall Law School (March, 2005).
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"Trademark, Copyright Fair Use and Open Source," as moderator and coordinator at the AIPLA Annual Meeting (October, 2004).
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"KP Permanent Make-Up, Inc. v. Lasting Impression I, Inc.: Trademark Fair Use-Confusion Versus Free Competition," for a national ABA teleconference for which he also was the moderator (August, 2004).
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"Federal Trademark Dilution Act of 1995 and its interpretation by the Supreme Court in the Victoria's Secret Case," for a national ABA teleconference for which he also was the moderator (June, 2004).
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"The Right of Publicity and Cyberspace" at the ABA Intellectual Property Law Section's 18th Annual Intellectual Property Law Conference in Washington, D.C. (April, 2003).
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"Recent Developments in Right of Publicity Law" at the 12th All Ohio Annual Institute on Intellectual Property in both Cleveland and Cincinnati (September, 2002).
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"Significant Trademark/Domain Name Issues in Cyberspace," at the Practising Law Institute's Understanding Basic Trademark Law Program (August, 2002).
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"Significant Trademark/Domain Name Issues in Cyberspace," at the Practising Law Institute's Understanding Basic Trademark Law Program (August, 2001).
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"The Legal Considerations for Web Site Development and Hosting," Advanced Computer Law Seminar at the University of Dayton School of Law (June, 2001).
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"Copyright Law and the Internet," Odyssey radio program (May, 2001).
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"Trademark Infringement," PLI's Understanding Basic Trademark Law Program (August, 2000).
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"Cybersquatting and Other Internet Trademark Infringement Issues," AIPLA's Spring Meeting (May, 2000).
